AT&T
LUX (Liquid User Experience)
Liquid User Experience (LUX): Future-thinking the customer experience as a modular design system allowing us to surface the right content at the users point of interaction
Customers want to get information quickly so they can take action and move on.
Existing Production Experiences
Cards based Overview AT&T Native App
Cards View Responsive Design
Upgrading Shopping Experience
Work spanned multiple projects for different portals – Att.com and AT&T small Business. After AT&T acquisition of Direct TV, entire shopping experience needed an upgrade with new products and bundle offerings. Played a prominent role is redesign of new consolidated cart shopping experience. Other projects included Online order store picks experiences for both Desktop and Mobile.